Implementing New Loyalty/CRM Systems

The key aims of this project are:
• Implement a core nationwide CRM/Loyalty system
• Launch a credible nationwide dual-branded loyalty programme
• Capture resulting customer loyalty data and use it to understand and influence consumer behaviours - with the help of HANA based segmentation.

SAP CRM Loyalty helps you support business processes in the area of loyalty programs management, including: memberships, loyalty points, processing of member activities as well as customer self-service in the CRM Web Channel.